Luv Ya Bum!

In booming 1970s Houston, one thing wasn't thriving -- the city's pro football team. That was until Bum Phillips arrived, bringing with him a blend of cowboy charm and coaching genius. By embracing a family-first culture and recruiting players others had written off, Bum crafted a team that not only competed against the mighty Pittsburgh Steelers but also captured the hearts of an entire city. At its core, Luv Ya Bum! is more than a sports documentary -- it's a testament to the power of leadership, community, and the enduring impact of Bum's legacy, now carried forward by his son Coach Wade Phillips and grandson Coach Wes Phillips.

Luv Ya Bum! premiered at SXSW 2025, where it won the Documentary Spotlight Audience Award. It was directed by Sam Douglas, David Hartstein, and Andrew Miller for Lucky Number Eight Productions, in association with Dox and Blue Suitcase Productions.

Catch the film at the Dallas International Film Festival Sunday April 27, and stay tuned for additional screenings!

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